AutomationCASE FILE 01
The overwhelmed SMB owner
SituationYou're drowning in manual copy-paste between tools and have no time to fix it. Every week the same data gets re-keyed by hand.
EngagementA 30-day quick win: I automate your single worst recurring workflow end-to-end in Workato or n8n, prove the hours saved, then map a phased roadmap to automate the rest.
Workaton8n30-day quick win
CLASSIFIED
AI solutionsCASE FILE 02
The founder whose "AI strategy" is vibes
SituationThere's pressure to "use AI," but no concrete plan — and you've been burned by flashy demos that never shipped.
EngagementI scope one real use case, then build a RAG assistant on your data with evaluations and guardrails and ship it to production in 30–60 days — not a demo, a system.
Claude API/MCPRAGEvals
Website buildCASE FILE 03
The expert with an embarrassing website
SituationYour work is excellent; your site looks like 2012, or doesn't exist. It loads slowly and never books a call.
EngagementA fast, modern, conversion-focused build — WordPress or hand-coded static/PWA — that loads instantly, looks unmistakably yours, and turns visits into inquiries.
WordPressStatic/PWAFigma
Training & enablementCASE FILE 04
The team that bought tools nobody uses
SituationSix-figure software spend, single-digit adoption. The tools sit on a shelf while people work around them.
EngagementHands-on training, SOPs, and a knowledge base that turn shelfware into daily habit — measured by real usage, not attendance.
EnablementSOPsAdoption
Tech supportCASE FILE 05
The founder who became the IT department
SituationYou're the one resetting passwords and fixing the CRM at 11pm. Tech firefighting is eating the time you should spend on the business.
EngagementFractional tech support: I own the stack — Microsoft 365 / Google Workspace, SaaS admin, troubleshooting — so you stop being the help desk.
Fractional ITM365 / GoogleSaaS admin
Custom app buildCASE FILE 06
The ops lead living in spreadsheets
SituationA critical process is held together by one fragile spreadsheet and a lot of tribal knowledge. One wrong cell and it breaks.
EngagementA custom internal app or dashboard — designed, built, and shipped — that replaces the spreadsheet and the guesswork with something reliable your team actually likes.
Custom appPythonNext.js
CLASSIFIED
AI reliabilityCASE FILE 07
The data team that can't trust the model
SituationYour LLM feature is impressive in the demo and wrong in production, and nobody can tell whether a change made it better or worse.
EngagementAn evaluation harness plus guardrails so you can measure quality, catch regressions before release, and ship AI features with confidence.
LLM evalsGuardrailsMonitoring
Social marketingCASE FILE 08
The brand posting into the void
SituationYou're posting with no strategy and no growth. Social feels like a chore that returns nothing.
EngagementA content engine and campaign plan that turns the account into a pipeline — positioning, cadence, creative, and measurement that ties posts to outcomes.
StrategyContent engineCampaigns
InfluencingCASE FILE 09
The expert nobody's heard of
SituationYou have world-class skills and an invisible presence on LinkedIn and X. The right people don't know you exist.
EngagementGhostwriting and personal-brand building to grow a real, engaged audience — or sponsored placement to mine if you're a brand who wants in front of it.
GhostwritingPersonal brandSponsorships
CLASSIFIED
Migration & integrationCASE FILE 10
The enterprise mid-cutover
SituationYou're migrating a critical platform with data integrity and downtime on the line, and the risk is keeping everyone up at night.
EngagementAn API- and Postman-led migration — mapping, validation, testing, and rollback planning — for a zero-downtime cutover. (I've moved 200,000+ users and millions of records this way.)
REST / WebhooksData migrationZero-downtime